Presentation will provide an overview of traditional and contemporary marketing concepts as applied to outreach services. Additional focus will be placed upon new media channels for the purpose of communicating and promoting materials and services to patrons. Input from other ABOS members will be solicited prior to the conference in compiling case studies and best practices in preparation for the presentation. Presentation will conclude with a discussion of best practices and a Q&A.
Lee J. Whiting
Outreach Services Librarian, Summit County Library, Park City, UT
Instructor of Marketing, Utah Valley University
Powerpoint Show:
Lee-Whiting-Marketing-Outreach-Services-PP-Show.ppsx
Powerpoint:
Lee-Whiting-Marketing-Outreach-Services.ppt
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